Mumbai, India
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Tuesday, March 9, 2010

Mumbai Altered!

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Quick fixers, copy cats and upcyclers: we round up six of the city’s quirkiest tailors to dress you up. Read our complete list and view the photographs
on CNNGO.com.

Upsykle Cotier: Ring Out the Old


When National Institute of Design (NID) graduates Nitya Amarnath and Juhi Pandey turn old saris into 2,000 rupee totes, they call it upcycling. "Recycling is associated with inferior quality. We take old swatches and turn it into superior satchels," explains Nitya. The design duo will also buy old fabrics and antique tapestries you don’t need. Look out for their Upsykle Cotier label, launching soon at some of the city’s swishest fashion stores.


Call Nitya or Juhi on +91 9819212065 or +91 9820039110.


Parmar Tailors: Cheap and Cheery


From fixing the neighbourhood’s hemlines to Bollywood’s shiny buttons, this hole-in-the-wall tailor's repertoire of needlework is astonishing. If you live around this family-run business, you’ll know that the army of super daughters are very neat with alterations starting with a Rs 50 hemline fix, and patriarchs Hemant and Kishore are better at starting from scratch. Frequenting stylists advise you to take a sample design along and be prepared to argue over deadlines. Lean too close and you’ll feel the heat from the heavy duty antique iron that’s probably as old as their 60 year-old establishment.


67/A, Dr Ambedkar Road, Khar (W); tel. +91 9969843960


Ashmina: Blouse Express


You no longer have to pull a Liz Hurley at a last-minute sari event. Drop into Ashmina at Atria mall instead, where they’ll whip up a stylish sari blouse for Rs 600 and in under three days. You can also pick from their existing stock -- the lycra blouses come in different colours and match with pretty much anything on which they offer same-day alterations.


119/120/123, Atria The Millenium Mall, Dr. Annie Besant Road, Worli; tel. +91 (0) 222481 3533


Oleander: Better than Bespoke

After designing clothes at Top Shop, Sauce in Dubai and Mumbai boutique Chamomile, Swarna Gupta at Oleander now wants to take over your wardrobe. Armed with a contemporary sense of style and a pair of magic scissors, she can make you some seriously fashionable outfits, from satin jumpsuits to raw silk sheaths and jewel-toned cocktail dresses for Rs 4,000 each. You can also stop by her apartment for samples and off-the-rack pieces. You'd wish she was your best friend forever.

41, Chez Nous, St Cyril’s Road, Bandra (W); tel. +91 (0) 9870220035

Read our entire story on CNNGo.com.

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